Some of the US athletes, Olympic and Paralympic, have been telling BP Target Neutral what they are doing to reduce their carbon footprint.
It’s probably fair to say that when most people think of offsetting, they think of tree planting. And that is one way that offsetting can have a positive effect on the world. Some offsetting projects go further however like at the biomass project in the state of Rio de Janeiro, Brazil, where they certainly bring smiles to local faces.
Every year the project donates a percentage of their sustainably fired building blocks to local causes, such as a learning centre for young adults with disabilities and a samba school for marginalized children. The children really take sustainability seriously – they even use old computer keyboards as percussion instruments. By offsetting your travel carbon footprint with BP Target Neutral, as well as making a difference to the environment, you’re also supporting the valuable social and economic benefits to local communities like Rio Bonito.
BP Target Neutral has confirmed its sponsorship of the European Business Awards’ growth category award. Moving forward the category will be known as “The ‘BP Target Neutral’ Growth Strategy of the Year Award”.
This award goes to the organization that best demonstrates an impressive international organic growth strategy, while showing evidence of sustainable growth in both its business practices and its business models. The companies that make it through to the final rounds need to have achieved outstanding levels of sales, profit and market share improvement but these need to have been reached in line with the aims of the organization’s values and in particular its environmental and social responsibility.
Commenting on BP Target Neutral’s sponsorship, Adrian Tripp, CEO of the European Business Awards says, “We are thrilled to have BP Target Neutral on board as our growth category sponsor. As we all know, sustainable business practices can no longer simply be paid lip-service, they must be considered and implemented at every level of a robust commercial strategy. Those organizations that are able to achieve growth and success without compromising their core values and the ethics of their business are the ones that will achieve long-term, sustainable success.”
Staff at the three US Olympic Training Centres are learning to be safer, more energy-efficient drivers under a new initiative known as the Eco-Driver program, sponsored by BP.
The programme, which is part of BP Target Neutral, is giving 30 staff at the US Olympic Training Centers in Chula Vista, Colorado Springs, and Lake Placid, instruction in how to drive smarter and, at the same time, reduce emissions, lower their carbon footprint, and save money.
“Working with BP Target Neutral to deliver the eco-driver program to our staff is a tangible way the USOC can reduce our energy consumption at our three training centers,” says United States Olympic Committee (USOC) Managing Director Mitch Poll. “The Eco-Driver program fully underpins the objectives of USOC’s sustainability initiative, Green Ring. As a founding contributor to Green Ring, BP continues to work with us to identify ways we can address our carbon footprint and deliver to our US athletes the most sustainable training environments possible, where they can thrive athletically with pride.”
Under the program, 30 professional fleet drivers, who shuttle athletes many miles each day, are participating in a classroom training that includes behind-the-wheel coaching and vehicle tracking that captures driver data prior to an initial classroom session and then again after classroom training to measure progress.
The Legal Business Awards 2013 recognise the outstanding work from across the legal profession and acknowledge the accomplishments of the finest lawyers currently working in the UK and beyond. On the 7th February, the international law firm and London 2012 partner, Freshfields, was awarded the CSR programme of the year 2013. Target Neutral was part of Freshfields’ CSR submission as they offset the travel emissions from all of their employees and guests travelling to the Games with us.
“Target Neutral formed a big part of our activation plans as the official legal services provider to London 2012. It allowed us to demonstrate our commitment to reducing our carbon footprint and lessen the impact our business has on the environment. It was great to work with BP and help make London 2012 the lowest carbon Games ever!”
James Daffurn, Head of Corporate Responsibility, Freshfields Bruckhaus Deringer LLP