In response to the climate challenge, businesses are putting in place policies and strategies to reduce and mitigate their carbon impact.
Over the past decade, many highly successful companies have put sustainable practice at the heart of their day-to-day business activity. Sustainability can make them more efficient, through such measures as energy efficiency, water conservation and waste management. Staff are attracted to and motivated by companies who lead rather than follow. Most importantly, they recognise that their customers expect companies to take responsibility for developing environmentally effective products and services.
In Unilever’s 2016 global consumer sustainability study, more than one in five (21%) of the 20,000 people surveyed said they would actively choose brands if they made their sustainability credentials clearer on their packaging and in their marketing
Sustainability has become a mainstream leadership and competitiveness issue. For those companies who have responded, sustainable business is proving to be good business.
In 2016 Unilever reported that its portfolio of Sustainable Living brands – brands which have integrated sustainability into both their purpose and products – delivered nearly half of Unilever’s overall growth, and grew 30 percent faster than the rest of the business.
BP Target Neutral supports businesses to implement positive change. Our Reduce, Replace, Neutralise process is a coherent approach to carbon management, designed to help you reduce your carbon emissions and influence your partners, suppliers and customers to share in the challenge.
“The business case is simple: if you can offer the same service, with a better environmental footprint than your competitors, at the same or even a lower price, you can both gain competitive advantage and reduce your net impact on the environment”
Mark Kenber – Chair, BP Target Neutral Assurance and Advisory Panel