London 2012

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Our biggest carbon offsetting programme aimed at consumers ever was BP Target Neutral’s role as the Official Carbon Offsetting Partner of the London 2012 Olympic and Paralympic Games. We offset the carbon emissions associated with the fleet of 5,000 vehicles transporting the Games athletes and officials; and offered advice and support to millions of spectators, helping 501,412 of them – a world record – to reduce or offset the carbon emissions that arose from their travel to the Games. We worked closely with a number of top athletes in the lead up as they sought to reduce their own individual carbon footprints as an example for all London 2012 participants.

The total volume of carbon offset was 99,027 tonnes and we worked with 14 participating partners.