How offsetting works

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At last! A short film that explains carbon offsetting simply.

Are you baffled by all the jargon around climate change and carbon footprints? Puzzled by how your effort to neutralise your travel footprint supports the green economy globally? Curious to know what wind farms and pig farms have in common? Want to know how to cut your carbon footprint from travel as well as offset the remainder?

Even with the most determined efforts, there will be some part of our carbon footprint that is virtually impossible to reduce. Carbon offsetting provides a means for us to compensate for this?

Offsetting means supporting, by a small payment, projects that lower their carbon footprint or remove carbon from the atmosphere in a way that is more simple and efficient than you can do yourself. These are projects which create a smaller carbon footprint by building a wind farm instead of a high carbon power station or creating or protecting a forestry project which actually absorbs carbon from the atmosphere.

BP Target Neutral – a not for profit scheme – is the low cost, efficient way to offset your carbon footprint.

BP Target Neutral identifies approved, carefully measured projects around the world in which carbon saving opportunities can be supported. The annual cost to offset an average individual UK motorist’s carbon footprint is small (c. £7.85 pa.) – and with only a little effort can easily be matched and exceeded by the savings to be made under the ‘Reduce and Replace’ parts of the BP Target Neutral scheme.

That’s not all. The projects that carbon offsetting supports often have other positive effects such as creating local jobs in rural economies or improving air quality. So carbon offsetting not only helps people to become more environmentally responsible but often brings wider social and economic benefits.

We called the scheme ‘Target Neutral’ because this not-for-profit initiative not only helps you to reduce your travel carbon footprint but provides a low cost means of ensuring the remaining part is effectively ‘neutralised’ in terms of its overall contribution to global carbon emissions.

Take a look at this short film clip where writer and broadcaster Adam Hart-Davis explains and illustrates how reducing and neutralising (offsetting) carbon works in practical terms.