James Daffurn, Head of Corporate Responsibility at Freshfields collects the award

The Legal Business Awards 2013 recognise the outstanding work from across the legal profession and acknowledge the accomplishments of the finest lawyers currently working in the UK and beyond. On the 7th February, the international law firm and London 2012 partner, Freshfields, was awarded the CSR programme of the year 2013. Target Neutral was part of Freshfields’ CSR submission as they offset the travel emissions from all of their employees and guests travelling to the Games with us.

“Target Neutral formed a big part of our activation plans as the official legal services provider to London 2012. It allowed us to demonstrate our commitment to reducing our carbon footprint and lessen the impact our business has on the environment. It was great to work with BP and help make London 2012 the lowest carbon Games ever!”
James Daffurn, Head of Corporate Responsibility, Freshfields Bruckhaus Deringer LLP

Through BP Target Neutral, BP will offset 12 million Team USA athlete miles and invites all spectators to offset as well for free.

In conjunction with the United States Olympic Committee, BP announced that it will offset carbon emissions to the London Games for all members of the U.S. Olympic and Paralympic Teams as well as inviting all ticketed fans following Team USA to London to do the same — at no cost to them.

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In addition to the travel offsets that are helping make Team USA and its fans more sustainable and carbon neutral for the Games, BP Target Neutral is off-setting all Team USA “Road to London” transport activities to reduce and mitigate the carbon impact of pre-Games activities.

As part of the USOC’s new Green Ring sustainability program, BP created a new Target Neutral fueling station at the U.S. Olympic Training Center in Colorado Springs, Colo. The new station, in which all fuels dispensed are now carbon offset, has new energy efficient LED lighting — reducing power consumption by 50 percent — lower maintenance costs, new facades and canopy, as well as education on reducing, replacing and neutralizing emissions from driving. Additionally, BP is working with the USOC to bring “eco-driving” tips to athletes and staff at the three Olympic Training Centers and is off-setting the USOC fleet of more than 80 vehicles.

Every mile we drive, we emit carbon dioxide (CO2) into the atmosphere. CO2 is a greenhouse gas (GHG) which is a major contributor to climate change. With over TBC million vehicles on our roads, if every driver could reduce, and neutralize their CO2 emissions, the environmental benefits would be dramatic.

The good news is that if you step into carbon action with the help of Target Neutral – you could end up saving yourself money while reducing and completely neutralising your carbon emissions from the transport you use.

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