At last! A short film that explains carbon offsetting simply.
Are you baffled by all the jargon around climate change and carbon footprints? Puzzled by how your effort to neutralise your travel footprint supports the green economy globally? Curious to know what wind farms and pig farms have in common? Want to know how to cut your carbon footprint from travel as well as offset the remainder?
London 2012 aims to create the most sustainable Games possible and it is a fantastic occasion to enable millions of participants to come together to establish a new world record for the largest number of people offsetting their travel carbon footprint to a single event.
Target Neutral is much more than just a carbon offset scheme. We aim to help individuals to better understand the scale and causes of their travel carbon footprint so that they can make informed choices about how best to respond. We offer tips and tools that help to reduce and neutralise carbon which can also save you significant money.
Well – the whole issue of carbon and climate change is not easy to get to grips with because of its complexity and jargon. People also want to be re-assured that any action they take has a real impact, is material and at low cost. That’s why Target Neutral is offering a range of simple, efficient ways to reduce the carbon footprint from travel. If each of us does a little, then together we can all make a real difference.
Carbon released into the atmosphere by London 2012 spectators is estimated to be the second largest source of carbon related to the Games and two thirds of these spectator emissions – estimated to be several hundred thousand tonnes of carbon dioxide emissions – will arise from spectator travel to and from the Games events.
So the London 2012 record will put down a real marker across the world for collective action on our carbon footprints and will set a challenge for others to follow and try to break it in future years.
Target Neutral is all about you, me and everyone working together to reduce our carbon footprint. Six outstanding athletes will join us to learn and then show how they do it. Join us – and step into carbon action with Target Neutral.
Two top athletes – Jessica Ennis and Stef Reid – took on an expert eco-driver at a test track recently and came away realising that by eco-driving they could save as much as two tonnes of carbon dioxide and over £1100 from an annual fuel bill.
A World Heptathlon Champion, Jessica Ennis – one of the UK’s most exciting athletes – has joined the Target Neutral programme and will be demonstrating ways in which she can reduce her individual carbon footprint from travel as she prepares for London 2012. See Jessica in action on the track in this short driving Top Tips film.
At Target Neutral, we’re delighted to have been appointed as the Official Carbon Offset Partner to the London 2012 Games.
As a leading not-for-profit provider of services to reduce and neutralise carbon emissions from transport, we have worked with the organisers and other London 2012 partners on how Target Neutral can help the aim of creating the most sustainable Games possible.
Already we’ve committed to offsetting the entire carbon emissions from 5000 Games vehicles. We’re also challenging and supporting a group of athletes to reduce and offset their carbon footprint as they prepare for the Games and to share that experience with London 2012 audiences.
And now we’ve offered to offset the carbon footprint of the journey to the Games of millions of ticketholders who register with us as part of setting a world record for carbon offsetting. That could involve as much as an estimated 400,000 tonnes of carbon dioxide.
Working together, we want millions of people to think about the mobility choices they make every day and step into action with Target Neutral
What could be better? Travelling to one of the world’s greatest cities to watch the very best athletes on the planet compete – and knowing that you have taken part in setting a world record to offset the carbon footprint from your travel.
Carbon emissions generated by London 2012 spectators are estimated to be the second largest category of emissions related to the Games – and nearly two thirds of spectator emissions – estimated at 400,000 tonnes of carbon dioxide – will arise from spectator travel to and from the Games events. 1
You can help reduce this footprint by using public transport to get to the Games and cycling or walking if possible. And you can go even further by offsetting your travel footprint by simply registering with Target Neutral.
No matter where you are travelling from, if you have a ticket to the Games, then Target Neutral will help you to offset your travel carbon emissions at no cost. You simply have to register here – and you can help London 2012 set a new world record for the largest number of people offsetting their travel carbon footprint to a single event, London 2012
Let’s all help make this the most sustainable Games possible.
Step into carbon action with Target Neutral.
1 – LOCOG London 2012: Carbon footprint study – Methodology and reference footprint, March 2010 London.
Just imagine. An estimated 400,000 tonnes of carbon dioxide in a gigantic bubble that would dwarf London’s tallest landmarks. That’s the estimated carbon footprint of spectator travel to the London 2012 Games.
Six of the best athletes in the world are taking the TN challenge to reduce their carbon travel footprints. Learn what tips and tricks they can offer and see what you can do!
BP Target Neutral is London 2012’s Official Carbon Offset Partner and we aim to bring our full reduce, replace and neutralise carbon toolkit to the Games.
Check out Jess's top tips for driving efficiently.
Top athlete shows how she could save over £1,100 and reduce her carbon footprint by 2 tonnes per year.
BP is fuelling the entire official Games fleet of 5000 vehicles and showcasing its advanced fuels, lubricants and alternatives for Fuelling the Future efficiently and sustainably.
The Games organisers are committed to hosting the most sustainable Games possible.
BP Target Neutral is not for profit, so when you pay to offset your transport emissions, apart from the card payment fee, every penny you invest in carbon offsetting goes directly to projects that prevent or remove CO2 emissions.
BP Target Neutral is a founding member of ICROA, the International Carbon Reduction and Offsetting Alliance.
