
BP Target Neutral continues to set a world record even after closing ceremonies!
Another world record has been set as over half a million journeys have been offset to London 2012, helping to make it the lowest carbon Games possible.
Seb Coe, Chair of LOCOG said “Sustainability underpinned all of our plans – and has done since the bid. BP’s Target Neutral scheme proved to be a fantastic opportunity for millions to offset their carbon footprint and helped London 2012 to inspire positive social, economic and environmental change for the future. ”
This mass participation, from a global sporting audience of more than 160 countries, is the first of its kind and marks the largest number of people to offset their travel carbon footprint to a single event. Using the enthusiasm surrounding this summer’s Games as a way to raise awareness about the impact of carbon emissions from travel, the initiative caught the attention of the national and international public.

Tonnes of Carbon Offset
The gold medal for offsetting tonnes goes to the US with 29,002 tonnes offset while the gold medal for number of journeys goes to the UK with 482,268 journeys offset. Even the remote Pacific island of Tuvalu is represented, with one return journey offset.
The 86,674 tonnes of carbon offset relates to travel to and from the Games by spectators, athletes, media and London 2012 sponsors. Through Team GB, many British Olympians and Paralympians lead the way by offsetting their travel to London 2012 during their kit out camps pre-Games.
“Target Neutral is based on the power of the collective, each person or organisation doing their bit to reduce and offset the impact of travel related carbon emissions. Our aim was to help London 2012 achieve its sustainability goal – and thanks to everyone who participated in the Games time offset, we believe we are setting a positive benchmark which we hope future Games will follow” said Andrea Abrahams, Global Director of BP Target Neutral.